Direct sales approach enables hospitals to achieve clinical success without the excess.
Memphis, Tenn. – April 10, 2014 – Implant Partners, a leading provider of orthopedic implants and services that benefit providers, payers and patients, today officially announced the launch of its new corporate brand and website. Formerly known as Wright Direct, the company decided to rebrand itself to Implant Partners to further underscore its commitment to building trusted partnerships with hospitals and surgeons by providing high-quality and cost-effective orthopedic implants and services.
Implant Partners is dedicated to helping hospitals take charge of their budgets and procurement processes by eliminating excess in the supply chain and implementing change management strategies. The company sells to hospitals directly, eliminating selling, general and administrative expenses associated with the traditional orthopedic device sales model. Through this direct approach, Implant Partners aims to help hospitals cut costs, empower their clinicians and experience complete ownership of their devices.
“After MicroPort Orthopedics acquired Wright Direct, we decided to rebrand the company to better reflect our business and introduce our unique rep replacement model to the marketplace,” said Steve Lamb, vice president and lead partner at Implant Partners. “Our new name and positioning represent our mission to deliver high-quality, affordable implant systems and alignment services that help hospitals succeed in a value-based care environment.”
About Implant Partners
Headquartered in Memphis, Tenn., Implant Partners is a leading provider of orthopedic implants and services that benefit providers, payers and patients. Implant Partners is a wholly-owned subsidiary of MicroPort Orthopedics, a global orthopedic implant provider with more than 60 years of experience developing quality implants and instruments, and was previously the ortho/recon group of Wright Medical Group, Inc. To learn more about Implant Partners and how hospitals can take back control of the OR, visit www.implantpartners.com.
Media Contact:
Taylor Davis; 770-576-3195