Rep replacement model

A recent study reports that many hospitals are taking steps to restrict manufacturers’ sales reps from the operating room (OR), yet many surgeons still rely on sales reps to make sure the OR is running smoothly through all stages of an operation. Vital tasks include making sure the correct trays are sterilized and ready and that all instruments are in order. The rep augments OR support, facilitates the flow of events and is familiar with the surgeon’s preferred methods.