We live in a world of excess. If you’ve ever gone to the corner pharmacy to grab a pain reliever, no doubt you’ve been dumbstruck by the number of choices. Scan the labels and you quickly realize there’s minimal difference in the active ingredients between name brands and value brands. It’s the art of persuasion that makes us think otherwise—the play of corporate identity, the reach of marketing dollars and our propensity to stick with what’s familiar (aka loyalty).
The traditional orthopedic implant market is no different. It’s loaded with excess costs—marketing, media, omnipresent sales reps, commissions, expense accounts—that drive up prices.
That’s where we come in. We’re Implant Partners, formerly Wright Direct, now a MicroPort company.
We offer affordable products and implant management solutions that make it easier to align clinical and business goals, without complicating the sales process. Our innovative business model challenges traditional vendor dominance, allowing hospitals and surgeons to share in savings, take ownership of their budgets and improve patient satisfaction, all while receiving high-quality implant devices.
But this is just the start of the story we have to tell. In the coming months, we look forward to covering the issues that are important to you, from CMS’ cuts to physician payment rates in 2014, to progress on creating the American Joint Replacement Registry, to an inside look at shared savings programs.
In the meantime, we’re pleased to share our new website—and introduce you to our innovative way of doing business. We invite you to take a look around, learn about what is shaping the healthcare industry and how we are meeting those challenges.
What industry trends are top of mind for you and your organization?
For more information on our insights and observations, follow us on Twitter: @ImplantPartners.